NEW YORK, NY – 25 January 2010 – Atari Inc., one of the world’s most recognized brands, and The Weinstein Company, executive producers of the award-winning reality series Project Runway, announced today that the initial videogame based on the mega-hit TV program, will strut its way into European retailers on March 26, 2010. The Project Runway videogame will be released exclusively for Wii and is developed by Tornado Studios.
A must have “accessory” for series fans, Project Runway the videogame will put players in the role of an aspiring fashion designer. Similar to the show, players will be presented with a range of theme challenges as they create designs and adorn models with hair, make-up, and accessories. Players can then become the model and strut their creations down the runway using the Wii Balance Board™ accessory. Capturing the true essence of Project Runway, the title will feature the show’s key talent, Tim Gunn, Heidi Klum, Nina Garcia, and Michael Kors as well as the top eight contestants from season six including reigning Project Runway winner Irina Shabayeva.
In addition to the core reality show competition, the Project Runway videogame for Wii will include a variety of fun, family friendly game features inspired by the content from the show. These include:
• an interactive garment studio
• a fashion career mode
• hair and make-up studios
• a Wii Balance Board-compatible catwalk game
• a feature where the player can take part in high-profile fashion shoots and take on the role of a fashion photographer.
TWC spokesperson David Glasser said: “We are so thrilled about our new partnership with the Atari team and are especially pleased to present Project Runway fans with this new and exciting experience.”
For more information, please visit www.atari.com.
ABOUT PROJECT RUNWAY
Project Runway is produced by The Weinstein Company, Miramax Films, Bunim-Murray Productions and Full Picture. Executive producers include Bob and Harvey Weinstein (Co-Chairmen of The Weinstein Company), Jon Murray and Sara Rea of Bunim-Murray Productions, Heidi Klum, and Jane Cha and Desiree Gruber of Full Picture. Barbara Schneeweiss oversees the production on behalf of The Weinstein Company.
Hosted by supermodel and fashion maven Heidi Klum, the hit series Project Runway provides budding designers with an opportunity to launch their careers in fashion, under the watchful eye of mentor and Liz Claiborne Chief Creative Officer Tim Gunn. The wildly successful competition reality series has proven to be one of television’s most talked about shows and, during its first season on Lifetime, Project Runway is the most watched reality program on basic cable in 2009 among Women 18+.
About Atari, SA
Atari group is a global creator, producer and publisher of interactive entertainment for interactive game platforms that include PC, online, consoles from Microsoft, Nintendo and Sony and advanced smart phones (i.e. iPhone). Divisions of Atari, SA include Cryptic Studios, Atari London Studio, Eden Studios, Atari Interactive, Inc. and Atari, Inc.
Atari benefits from its global brand and an extensive catalogue of popular games based on classic owned game franchises (Asteroids, Centipede, Missile Command, Lunar Lander), original owned franchises (Test Drive, Backyard Sports, Deer Hunter), MMO games from Cryptic Studios (Star Trek Online, Champions Online) and third party franchises (Ghostbusters, Project Runway, Dungeons and Dragons).
For more information please visit www.atari.com
© 2010 Atari Europe SASU. All rights reserved.
Atari word mark and logo are trademarks owned by Atari Interactive, Inc.
About The Weinstein Company
The Weinstein Company (TWC) was created by Bob and Harvey Weinstein, the brothers who founded Miramax Films Corporation in 1979. TWC is a multi-media company that officially launched on October 1, 2005. Dimension Films, the genre label that was founded in 1993 by Bob Weinstein, is also included under the TWC banner.
Upcoming films to be released in 2009 by The Weinstein Company and Dimension Films include: the highly anticipated musical "Nine," directed by Rob Marshall, featuring an all-star cast including Daniel Day Lewis, Penélope Cruz, Nicole Kidman, Kate Hudson, Marion Cotillard, Sophia Loren, Judi Dench, and Stacy "Fergie" Ferguson; and John Hillcoat’s “The Road” starring Viggo Mortensen and Charlize Theron.
About Tornado Studios
Tornado Studios is an independent developer of AAA videogames focused on creating cutting edge interactive family based entertainment products. Founded in 2008 by Tom Kudirka, Tornado Studios was spun off from 2015, Inc., creator of the award winning Medal of Honor: Allied Assault. The Company is comprised of industry veterans from such companies as Electronic Arts, Ubisoft and id Software and was formed to develop high quality videogames for the mass market consumer. Tornado Studios is currently developing a videogame for Project Runway, one of the world’s top fashion licenses.
All trademarks are property of their respective owners. Wii and Wii Balance Board are trademarks of Nintendo.