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PopCap considers going public in 2011

IPO possible only "if the markets align" - Roberts

Bejewelled-maker PopCap has raised the spectre of going public this year, with CEO Dave Roberts revealing that the firm is internally preparing for the possibility.

"We'll look at [an IPO] for the second half of next year," he told Forbes, but maintained that "There are no investors pushing for it, so we will really only look at it if the markets align."

Roberts claimed that a public offering could happen in the second half of 2011, with PopCap potentially taking on up to 100 more employees to pave the way.

Meanwhile, 2010 marked the first year when desktop game sales were not the company's overwhelmingly primary revenue driver. Desktop accounted for 40 per cent of sales, while mobile, online and console raised 30, 15 and 15 per cent respectively.

While North America and Europe are PopCap's major territories, it is increasingly looking to Asia - with Roberts claiming the next six to nine months will see the revelation of further partnerships there.

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Alec Meer


A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.