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PlayStation 2 Still the Preferred System This Holiday Season According to New Market Research Study by Phoenix Marketing International

(Somerset, NJ, November 12, 2004) - A new market research survey of consumer holiday buying intentions from Phoenix Marketing International concludes that PlayStation 2 will again be the gaming system of choice this holiday season. More than one-quarter of all households are prepared to purchase another gaming system this year - whether it be a PS2, Xbox, or even a new PC. Recent price cuts, the introduction of new games, and design changes are driving consumers to the stores.

"Current GameCube owners lead the way with almost half planning on purchasing a new system this holiday season" reports David Pluchino, Senior Research Manager at Phoenix Marketing International. "Slightly more than one-third of PS2 owners and Xbox Owners are also planning a new purchase this season. Interestingly, about one-in-ten PlayStation 2 owners are planning on purchasing the newly re-designed PS2 system" Pluchino added.

Phoenix Marketing International is one of the premier marketing services firms serving the technology, travel & leisure, financial services and consumer packaged goods. Through a combination of custom market research products and services, syndicated research products and sales optimization modeling, PhoenixMI partners with clients to generate sound business and marketing opportunities and produce measurable sales results and a return-on-investment on marketing development expenses. PhoenixMI has offices in nine states. Visit us on the web at www.PhoenixMI.com

The Phoenix Marketing International Consumer Buying Intention Survey was fielded during the month of October 2004. The findings from this market research survey are based on information from 30,169 completed interviews with 24,980 having an electronic gaming system in their household including more than half owning wither a PlayStation 2, Xbox, or GameCube System. This robust sample yields a 95% confidence interval with an error margin of +/- 0.54%.

For additional Information

Contact:

David Pluchino

Phoenix Marketing International

285 Davidson Avenue, Suite 202

Somerset, NJ 08873

Phone: (732) 563-8504

Email: David.Pluchino@PhoenixMi.com

www.PhoenixMI.com

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GamesIndustry International is the world's leading games industry website, incorporating GamesIndustry.biz and IndustryGamers.com.

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