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Pitchfork Music Festival

DSi Mobile Tour bus to make a scheduled stop in Chicago.

WHAT:

When festival goers flock to this year's Pitchfork Music Festival, they'll have a rare opportunity to get up close and personal with a remarkable newcomer in hand-held entertainment. Appearing July 17-19 at the festival's site at Union Park on Chicago's Near West Side, the Nintendo DSi™ Mobile Tour invites consumers to board an interactive tour bus loaded with portable Nintendo DSi systems and software. Visitors and spectators can experience the unique features and creative fun of Nintendo DSi. With help from on-site Nintendo ambassadors, consumers can use Nintendo DSi to take and manipulate photos, tweak sound recordings and enjoy a wide variety of games. Visitors can print their original souvenir photos on the bus or store them online and download them from home.

As the latest evolution in Nintendo's popular line of hand-held video game devices, Nintendo DSi features two built-in cameras, audio recording and playback functions, and access to a wealth of downloadable games and applications from the online Nintendo DSi Shop™. Players can use 10 different interactive "lenses" to tweak photos in unusual ways and share them over a local wireless connection, or have fun with their favorite music by using different audio filters to alter recorded voices or change the tempo of a song. Since launching in April, Nintendo DSi has sold more than 1 million units in the United States.

WHO:

Chicago-area adults, teens, festival fans and consumers of all kinds

WHEN:

Friday, July 17: 4-10 p.m.

Saturday, July 18 and Sunday, July 19: noon-10 p.m.

WHERE:

Pitchfork Music Festival

Union Park

1501 W. Randolph St.

Chicago, IL 60607

(The Nintendo DSi Mobile Tour bus will be located at the east side of the festival's grounds, near the Flatstock Poster Fair.)

VISUALS:

Consumers trying the new Nintendo DSi for the first time aboard a customized interactive tour bus Festival attendees snapping and manipulating photos of each other with a Nintendo DSi system Spectators gathering around the Nintendo DSi Mobile Tour bus for live demonstrations from Nintendo ambassadors Visitors enjoying unusual photos they created using Nintendo DSi

PRESS CONTACT:

Kristie Tomkins, GolinHarris

213-438-8830 (Office)

ktomkins@golinharris.com

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