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PENNY ARCADE EXPO ANNOUNCES OMEGATHON III GRAND PRIZE

Last Gamer Standing Wins a Customized Scion xB at PAX'06

Seattle, Washington -- August 11, 2006 -- As pre-registration swells to 40 percent over last year's attendance at the Penny Arcade Expo (PAX) gaming culture festival, Penny Arcade today announced the grand prize for the Omegathon III, the annual three-day gaming tournament in which contestants must prove their mettle in a range of games undisclosed before the event. This year, the winner will drive off in a brand new 2006 Scion xB in Black Sand Pearl, featuring a game geek's dream package of a flipdown 15" widescreen monitor, Xbox 360 Premium System, 6-speaker sound system with CD/MP3 player, custom taillights and wheels with low-profile tires.

Set to invade Washington State this August 25th-27th, PAX will feature a heavy-hitting lineup of top sponsors including Microsoft, Nintendo, Nvidia, ArenaNet, America's Army, Turbine, NCSoft, Atari, Ubisoft, Mythic, Sabertooth Games, Foundation 9, Rockstar, Flying Lab Software, Wizards of the Coast, Creative Labs, The Behemoth, Intel, ATI, Garage Games, AMD, and Red Octane among others. In addition to booths filled with pre-release games galore on its show floor, PAX offers attendees a host of game-related conference sessions, parties, concerts and contests, including the grand-daddy of game challenges, the Omegathon. In addition to a horde of game players from around the world, both enthusiast press and consumer press have registered to attend in force. Industry luminary Alex St. John is slated to deliver the show's keynote, entitled "The Prehistory of Xbox."

"The first year, the Omegathon champion received every PlayStation 2 game ever made. The next year it was every NES game ever made," said Robert Khoo of Penny Arcade. "This year, in accordance with the massive growth of PAX, we decided it was time to up the ante."

About Penny Arcade Expo

Started by videogame-oriented comic strip creators Gabe and Tycho in 2004, Penny Arcade Expo (PAX) is a 3-day, round-the-clock celebration of games and game culture. It includes an exhibition floor filled with playable demos of games that won't be on shelves until next year, a conference program of game industry speakers on topics related to gaming, music concerts, game tournaments and more. For more information visit www.pennyarcadeexpo.com.

About Penny Arcade

Equal parts online comic and commentary, Penny-Arcade ( http://www.penny-arcade.com) covers videogames in a way that is genuine, insightful, and respected by the gaming community. What started as a hobby for Jerry "Tycho" Holkins and Mike "Gabe" Krahulik has, over five years, grown into an online phenomenon that serves 45 million page views a month to millions of readers worldwide. In addition to the comic strip and PAX, Penny Arcade Inc. also manages Child's Play ( www.childsplaycharity.org), a gamer-driven charity for sick kids in Children's Hospitals across the world.

Media Note: Reporters who wish to attend PAX06 should register online now at http://www.pennyarcadeexpo.com/registration.php#attendeereg.

Contact: Michael Meyers

Michael Meyers Public Relations

Michael@mmpr.com

925-551-8080

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