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PDC World Championship Darts 2008

"Huge UK marketing blitz" to surround Xbox 360 and PSP launch.

NORTHAMPTONSHIRE, ENGLAND, September 16th, 2008 – Oxygen Games™ is pleased to announce details of its marketing campaign in support of the launch of PDC World Championship Darts on Xbox®360 and the PSP® System.


Oxygen Games’ high profile campaign includes:

Sustained TV advertising campaign on Sky Sports and ITV focused around the World Championship (Sky) and the Grand Slam of Darts (ITV), with additional highlight spots during key Premiership soccer and Major sporting events. The 30” and 10” spots, will run from September the 26th through to January 2nd 2009 Co-promotional marketing with PDC and the darts pro’s, including presence at their championship events around the country and throughout the year. 4 month national, sports and lifestyle PR campaign (running September through December) including the darts players, features, reviews and competitions. 6 month specialist games PR campaign (from August to January) Saturation of sports websites with MPUs, banners and skyscrapers, from October to January “PDC Darts on Xbox360 and PSP is our 2nd generation of the chart-topping series and the first time on a next generation console,” said Jim Scott, CEO of Oxygen Games. “The popularity of Darts is ever growing and we’ve seen the results of backing the brand heavily with TV, Online and PR and so will continue to do so for the Xbox360 and PSP launch.”

PDC World Championship Darts for Xbox® 360 and PSP® System out on the 26th September – Game On!

For more information please contact:

Simon Callaghan – Specialist Games Media Relations

Johnny Atom Productions

Tel: +44 (0)7867 514554

About PDC World Championship Darts

Following the huge success of PDC World Championship Darts 2008 for PlayStation® 2, PC and Wii™, Oxygen Games™ is pleased to announce PDC World Championship Darts for Xbox 360 and PSP System. PDC World Championship Darts on the Xbox® 360 offers, for the first time, online multiplayer; a chance to play against another player in an Exhibition match. With the highest quality graphics yet, PDC World Championship Darts on Xbox 360 will be the closest experience to actually being there! The PSP® System version also offers wireless multiplayer and adhoc game sharing! You can also import your own or customize your MP3 playlist for the game making PDC Darts World Championship Darts on the PSP System the most personalized version yet!

About Oxygen Games™

Oxygen GamesTM boasts a broad range of fun & sociable titles to capture the imagination of the casual-console games audience. With the focus on all major console platforms, Oxygen’s games are based on mainstream lifestyles and interests, whilst delivering contemporary content featuring sports, music & well known personalities. For more information please visit

About Mere Mortals

Mere Mortals was founded in June 1999 by industry veterans of all leading and retro platforms, David Jeffries & Graeme Love, and has grown to become a fully realised team of 36 highly skilled craftspeople.

Mere Mortals is an accomplished multiplatform developer, creating products for handhelds as well as all generations of console. In addition, the company invests heavily in its own engine and technology, utilising all leading tools and packages in creating its games.

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