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PayByCash/OneCard deal

Buddying up on payment services for Middle Eastern MMO gamers.

CHARLOTTESVILLE, VA - October 30, 2008

PayByCash®, a subsidiary of PlaySpan Inc., has added OneCard, through its relationship with Smart2Pay™, to provide more payment choices to online multiplayer game customers in the Middle East. OneCard is a pre-paid card that allows non-credit card customers to make speedy transactions. Available in over 4,500 retail outlets in Saudi Arabia alone, OneCard is also available in Kuwait, Bahrain, Qatar, the United Arab Emirates, Oman and Egypt for PayByCash’s merchant partners.

“PayByCash gives online merchants the ability to tap the global customer base that wants to pay without a credit card,” said Kevin Higgins, PayByCash’s president. “Pre-paid cards are rapidly becoming the payment method of choice for online gamers. Our partnership with OneCard expands the payment options for customers in this region of the world.”

About OneCard

OneCard was initially launched in Saudi Arabia in April 2004. It is the Arab World’s first pre-paid online payment card allowing users access to the most comprehensive portfolio of Internet communication services, mobile services, premium subscriptions and paid content from the Web and much more. For more information about OneCard, visit

About PayByCash®

PayByCash® has empowered non-credit card customers and the Internet businesses that want to reach them since 1998. PayByCash, now protected by PaxGuard, offers more than 70 payment methods with a global reach to its merchant partners. Most payment methods are not reversible. One straightforward integration gives merchants all the PayByCash payment options, including Ultimate Game Card™, the game industry’s best known pre-paid card. PayByCash handles all foreign currency acceptance and alternate payment option customer support.

For more information about PayByCash, visit PayByCash is a subsidiary of PlaySpan, Inc.

About PlaySpan™

PlaySpan™ is game industry's first publisher-sponsored™ in-game commerce™ network. PlaySpan's patent-pending in-game search, commerce and micropayment technologies enable game publishers and developers to generate new revenues, acquire new users and extend the loyalty of existing users. Leading game providers and virtual world publishers have selected PlaySpan as their official marketplace for virtual goods commerce.

PlaySpan is headquartered in Silicon Valley with offices in Charlottesville, VA, Cincinnati, OH and Mumbai, India. Investors include Easton Capital, Menlo Ventures, STIC and Novel TMT Ventures.

For more information about PlaySpan, visit

Chris DeBaun, Director of Business Development, PayByCash

(434) 220-2491

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