Participate

London, UK, 8 April 2008, Emote Games a UK based Production Company has partnered with leading development studio Avalanche to create a social game built on Emotes cutting edge social gaming platform PARTICIPATE.

The Partnership which boasts the use of the Avalanche 2.0 engine: an unparalleled real life landscape technology will provide the backdrop for Emotes initial social gaming title.

The forthcoming game will be the first to be launched on Emotes PARTICIPATE platform. Developed internally, PARTICIPATE promises to introduce a new style of socially enabled game, delivering high production value and game play that is both fully immersive as well as character and community based . All games built on the PARTICIPATE platform benefit from an exclusive suite of social features designed to integrate game and community, and to broaden and enhance a game experience creating what Emote term as 'participative gaming'

The partnership between Emote Games and Avalanche has been formed as a joint venture creating a direct link between the Developer and Production, in doing so Emote games aims to ensure the highest product quality is driven at all times and the distribution of revenues and profits are more transparent than compared with traditional Publisher/Developer models.

"Were very excited about this partnership with Emote Games." said Christofer Sundberg, Avalanche Founder & Creative Director . "The PARTICIPATE platform opens the door to a new level of gaming which offers a deeper and more enhanced game experience. The Avalanche technology complements this new genre of gaming by combining the social gaming attributes of PARTICIPATE with our real world landscape architecture to create an amazing life like social gaming experience".

Emote expects to launch its first social gaming title in Q3 with further games both branded and propriety expected towards the end of 2008.

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About Emote Games Limited

Emote Games Ltd is a specialist production company established to fund and produce cross-platform, interactive entertainment and to exploit emerging digital channels across all formats. Well capitalised, with an experienced management team and access to both creative talent and major IP owners, Emote brings to the games industry a new production based business model, one that's more transparent with respect to IP ownership and return.

www.emotegames.co.uk

Press Information:

Emma Brown

e: emmab@emotegames.co.uk

t: 0151 224 7756

m: 0791 733 2923

About Avalanche Studios

Avalanche Studios is one of Europe's leading independent game developers. Founded in 2003 by Christofer Sundberg, Linus Blomberg and Viktor Blomberg the studio focuses on original IP projects based on the award-winning Avalanche Engine. Avalanche Studios currently employs 150 people and is based in central Stockholm, Sweden.

For more information visit

w: www.avalanchestudios.se

e: press@avalanchestudios.se

t: +46 8 442 76 70.