Game streaming service OnLive has hired Etienne Handman as chief operating officer, charged with spearheading a move into other entertainment areas.
Handman was one of the founders of US radio streaming service Pandora, which now boasts over 75 million users.
"Both OnLive and Pandora are about using advanced technology to distribute traditional media in a new way, and Etienne knows more about successfully growing such a business than perhaps anyone else on the planet," commented OnLive CEO Steve Perlman.
"Etienne is one of the brightest minds and most accomplished team leaders in our industry, and we both strongly believe what happened at Pandora can and will happen here at OnLive."
Perlman said last month that OnLive hopes to move into movie and TV streaming services this year, to take on rival firms such as Netflix.
"It was difficult to leave Pandora," added Handman. "But I couldn't resist joining this extraordinary team.
"OnLive has the potential to be truly world-changing. This is cloud computing's ultimate destination. I know with Steve's vision and OnLive's technology, we will do extraordinary things together."