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Oxygen continues growth and aligns identity

Identity and communications re-brand for gaming entertainment creator

2007: Northamptonshire, UK: Oxygen Games is pleased to reveal a communications and image and identity overhaul in support of its mainstream gaming strategy.

Oxygen Games' identity and communications have been re-branded to reflect its ongoing strategy of publishing lifestyle and interest based video gaming content for the new wave of mainstream gamers.

"The successes of ProStroke Golf and PDC World Championship Darts have demonstrated that our business model of creating relevant and popular interest-based gaming entertainment is working." Said Jim Scott, CEO of Oxygen Games.

With a strong holiday season line-up including Cheggars' Party Quiz, Alan Hansen's Sports Challenge and the Sequel to PDC World Championship Darts, and further growth planned for 2008, a distinct visual communications strategy is required to effectively develop the label's position.

"We need a strong, relevant identity to clearly articulate the core values of the Oxygen Games label in the light of recent developments - international expansion, our focus on entertainment for lifestyle and family gamers and the creation of our own development studio - as well as our plans for expansion in 2008 and beyond.

"Oxygen Games has evolved into a global creator of relevant, interest and lifestyle based gaming entertainment and now the look and feel of all communications, especially those that are consumer-focused, are fully aligned to our strategy, values and future ambitions."

Today, Oxygen Games re-launches its consumer and trade websites aligned with the new identity - please see below for links:



For further information, please contact:

David Young

Head of Marketing

Oxygen Games

T: +44 (0) 1933 446437

M: +44 (0) 7997 351 6731

E: david.young@oxygengames.net

W. www.oxygengames.net

About Oxygen GamesTM

Oxygen GamesTM boasts a broad range of fun & sociable titles to capture the imagination of the emerging games audience. With the focus on all major console platforms, Oxygen's games are based on mainstream lifestyles and interests, whilst delivering contemporary content featuring sports, music & well known personalities. For more information please visit www.oxygengames.net


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