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O2 UK Mobile Games Download Charts Revealed Exclusively on Pocket Gamer

LONDON -7 November, 2006 - Leading UK mobile operator O2 has teamed up with Pocket Gamer, the UK's leading editorial resource for mobile games, to bring consumers a regular update on its latest games releases, along with the Top 10 best selling Java downloads on the O2 portal.

In addition to detailing the Top 10 sales chart of the previous week and a selection of the biggest new releases, the weekly feature will include O2 short codes to enable readers to download each title, and a direct link to Pocket Gamer's review of each game.

The information will be updated every Friday and promoted on the Pocket Gamer site. The latest chart, topped by Need for Speed Carbon, has already gone live at:

http://www.pocketgamer.co.uk/r/Mobile/O2+mobile+charts/feature.asp?c=1807

Steel Media MD Chris James said: "We are proud to be working with O2 to provide this information, which will appeal to consumers and the industry alike. The weekly music charts caught the public's imagination for decades, and there's no reason why snack-priced mobile games should be any different. The initiative, which is another important step in our ongoing mission to increase awareness of the quality of mobile entertainment on offer, also underlines Pocket Gamer's growing profile in the mobile games industry."

O2's head of games Anthony Douglas explained: "We're delighted to be working with leading mobile games editorial site Pocket Gamer, who will be exclusively publishing O2's Top 10 sellers. Through this chart we aim to stimulate the sales of mobile games and guide consumers towards the best and most popular titles out there. By listing the Top 10 sellers and hottest new releases on a weekly basis, we hope to provide a useful and timely guide to the best in mobile content."

O2 offers over a hundred mobile games - fromhigh octane racers and first person shoot 'em ups to puzzles and quizzes - and all the titles have high quality colour graphics and sound effects. O2 games cost between £1.50 and £5 each to download, but on any one Monday in December 2006, O2 will be offering customers a free mobile game* to download from a choice of four great EA titles, including new release Need for Speed Carbon as part of O2's Long Weekend proposition.

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Offer is limited to one free game per customer under this promotion and are available to all Pay Monthly & Pay & Go customers on both i-mode® and O2 Active. In order to get the free game, customers just need to call 2112 from their O2 mobile and the link will be sent directly to their handset.

About Steel Media

Steel Media was formed in 2006 by six publishing professionals with over 50 years of newsstand and customer magazine experience between them. Our aim is to make amazing publications both for ourselves and for selected third parties.

The company has so far launched two websites: Pocket Gamer ( www.pocketgamer.co.uk), which is dedicated to covering the emerging market segment of game-playing-on-the-go, and Pocket Picks ( www.pocketpicks.co.uk), one of the first consumer-focussed sites to track the latest developments in mobile content and entertainment.

About O2

O2 is a leading provider of mobile services to consumers and businesses in the UK. It is the leader in non-voice services, including text, media messaging, games, music and video, as well as always on data connections via GPRS, 3G and WLAN. Every month, O2's 16 million customers send well over a billion text messages. O2 (UK) Limited is a subsidiary of O2 plc which also owns O2 branded mobile operators in Ireland and Germany as well as the Airwave O2 emergency services network in the UK.(For b-roll footage of O2, please visit www.thenewshub.co.uk)

'i-mode' and the 'i-mode' logo are trade marks or registered trade marks of NTT DoCoMo Inc. in Japan and other countries

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