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NPD clamps down on media access to sales data

Group asks analysts not to discuss sales and remove media from mailing lists

The NPD Group has warned analysts that they are not to supply any confidential sales data to the media, as it continues to tighten access to publicly available information.

The company recently removed sales figures from its monthly reports and now only releases a top ten of best-selling games in the US without solid numbers. It has also stopped reporting hardware figures, although individual manufacturers are free to release the data.

Going further, NPD has asked that analysts remove members of the media from their mailing lists and not discuss stats with reporters or outlets.

Companies such as Wedbush Morgan and Cowen & Company include select NPD sales figures in their regular notes, informing investors of the performance of publicly traded games companies such as Activision, Electronic Arts and Ubisoft.

NPD has most recently been criticised for not providing a realistic picture of the digital sales landscape in the US, but it told GamesIndustry.biz recently that it is putting plans in place to closely monitor the market and report with monthly information.

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Matt Martin


Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.