The lows always taste most bitter when they come so soon after the highs, and after yet another great year for British development talent at E3, it was only a few days before the inevitable come-down arrived - in the form of the first Budget to be delivered by the UK's new Conservative - Liberal Democrat coalition government.
In the wake of the financial crisis, austerity and belt-tightening was expected. Even if economists are still divided over whether it's really necessary, politicians have succeeded in convincing a fair chunk of the public, and more importantly, themselves, of the need. Cuts in public spending and rises in taxation were both on the menu, and both promptly delivered.
Even as the country as a whole winced collectively, however, the games business was singled out for a particularly bitter pill. Only a few months ago, years of intensive lobbying finally paid off when plans to extend the film industry's tax relief schemes to videogame development were revealed. The plans were uncontroversial, winning support from all major parties in the house. Earlier this week, they were scrapped outright.