NINTENDO’S ‘Wii SOFTWARE’ PAVES THE WAY FOR FRESH GAMES, COOL CONSUMER EXPERIENCES
Nintendo Sets a New Paradigm: One Game Can Still Make a Difference
June 27 2007 - The search for the next ingeniously ground-breaking video game has begun. At a private developers conference this week, Nintendo announced the introduction of 'Wii Software' a game-creation service that will allow developers large and small to create new downloadable video game content for sale by Nintendo through the Wii Shop Channel of the hot Wii home video game system. Wii Software paves the way for smaller, more creative games to make their way to the public at lower prices, without any inventory risk to developers. The first Wii Software content will launch in early 2008.
Laurent Fischer, European Marketing Director, explains "Wii Software provides developers with big ideas, rather than big budgets, an easy and very accessible way to create new games and bring them to the marketplace, as well as offering great additional value for Wii owners who will be able to download fresh new games."
The possibilities for Wii Software are limited only by the imaginations of developers. Wii Software provides game creators a simple method by which they can get their games to the public. This approach, combined with the remarkable motion controls of the Wii Remote and Nunchuk, will give birth to fresh takes on established genres, as well as original ideas that currently exist only in developers' minds. The reduced barriers to development provide developers the freedom to create and an inexpensive, clearly defined path to reach consumers who will ultimately determine which game will become the Next Big Thing.
Wii Software will be posted on the Wii Shop Channel. As with current Wii Shop Channel offerings, users will redeem Wii Points to download content. It will support a variety of pricing options. Details about that and upcoming projects will be announced at a later date. For more information about Wii, visit Wii.com.
For further information please contact Nintendo Press Office on 020 7307 3103
About Nintendo
The worldwide innovator in the creation of interactive entertainment, Nintendo Co., Ltd., of Kyoto, Japan, manufactures and markets hardware and software for its Wii, Nintendo DS, Game Boy® Advance and Nintendo GameCube systems. Since 1983, Nintendo has sold nearly 2.4 billion video games and more than 409 million hardware units globally, and has created industry icons like Mario, Donkey Kong®, Metroid®, Zelda and Pokémon®. As a wholly owned subsidiary, Nintendo of Europe, based in Grossostheim, Germany, was established in 1990 and serves as headquarters for Nintendo's operations in Europe.