Nintendo of America has hired Scott Moffitt as its new executive vice president of sales and marketing, taking the role left open by the departure of Cammie Dunaway.
Moffitt, who will report directly to NoA president Reggie Fils-Aime, comes from Henkel Consumer Goods, where he was responsible for U.S. operations. He has also spent time at PepsiCo.
"Scott Moffitt makes a marvellous addition to the Nintendo team," said Fils-Aime. "His expertise in driving growth will be a terrific asset as we build momentum for the Nintendo 3DS system and continue to reach new audiences for the Wii console."
The appointment comes ahead of Nintendo's E3 showing, where it will reveal first details and early footage of games for its new home console, codenamed Project Café.
"Nintendo is a brand unlike any other," added Moffitt. "I look forward to helping shape the company's future for all kinds of players."