PR veteran Cynthia Gordon has been named as Nintendo of America's new vice president of corporate affairs, replacing Denise Kaigler who resigned from the company in November 2009.
From 14th March Gordon will work from Nintendo's offices in Redwood City, California. In theory she will report to the executive vice president of sales & marketing, but that that position is at the moment vacant - following the departure of Cammie Dunaway last October. The position is currently being managed by Nintendo of America president Reggie Fils-Aime.
Gordon was previously vice president at Boston-based company 360 Public Relations, where she was involved in the firm's social media and digital efforts.
Previously she ran public relations and new media for Universal Studios. Before that she oversaw all external and internal communications for Dunkin' Donuts, Baskin-Robbins and Togo's, and ran the Chrysler account for GolinHarris in Chicago.
She is a graduate of Tulane University, where she earned bachelor's degrees in political science and French literature.
"Cindy brings a wealth of smart, strategic brand experience to our team," said Fils-Aime. "As we prepare to launch our new Nintendo 3DS system on March 27, her expertise will help keep our momentum going strong through the rest of the year."