NewU Fitness First Mind Body Yoga & Pilates Workout
Not just for the ladies, we're assured.
FOR IMMEDIATE RELEASE
London – 23rd February, 2010 – NewU Fitness First Mind Body Yoga & Pilates Workout is the definitive second title of the Fitness First series published by Black Bean Games that will be released in March for Wii™ and will be fully compatible with Wii Balance Board™ and Wii Motion Plus™.
The new fitness game focuses on yoga & pilates with 117 standard and 4 core skills exercises, but also includes breathing, relaxation and meditation techniques.
NewU Fitness First Mind Body Yoga & Pilates Workout works for women, but can also be the ideal tool for men. Pilates is one of the fastest growing fitness trends in the world and men are definitely taking advantage of its many benefits, such as core strength, flexibility, balance and uniform development, making it an excellent technique for whole-body fitness, as well as a foundation for cross training with other sports.
NewU Fitness First Mind Body Yoga & Pilates Workout has been developed with the expertise of Fitness First, the biggest gym chain in the world, and uses real personal trainers who can provide a good way to get yourself into an exercise routine with benefit both for your body and mind.
About Black Bean Games
Black Bean Games, publishing label of Lago S.r.l. which is part of the Leader Group, has started establishing itself in 2003 as an important player in the international publishing arena.
Leveraging 20 years of market expertise and knowledge, Black Bean Games relies on a strategy focused on original IPs and strong licenses to create unique videogame experiences. Its latest twist brought to concentrate on Racing games and Family and Lifestyle ones. The first to please 2 wheels enthusiasts with the ever changing editions of SBK® license as well as car drivers passionate for tracks and off-roads experience, the latter to adequate to modern market trends creating new brands such as NewU Fitness First and NatGeo Play!
For further information about Black Bean Games and its products, visit the following web site:
www.blackbeangames.com
About Fitness First
Fitness First is the largest privately owned health club group in the world with over 540 Fitness First clubs worldwide reaching over 1.4 million members in 19 countries.
About Lightning Fish
Lightning Fish is a developer of video games specialising in family-oriented fitness and self improvement titles for all the major consoles. Lightning Fish was founded by industry veterans Simon Prytherch, Mike Montgomery and David Hunt in June 2008 and they are based in Oxfordshire, United Kingdom.
In February 2009, Lightning Fish formed a strategic partnership with Black Bean Games to create a new line of fitness products called NewU. NewU Fitness First Personal Trainer is the first one in the series and was released September 2009 and will be published by Ubisoft and Black Bean Games.
The senior management team are all leaders in their fields and have previously released over a hundred games and sold tens of millions of units. The staff have worked with high profile companies, such as Codemasters, Kuju, Milestone, Empire Interactive, Microsoft, The Bitmap Brothers, Renegade Software, Virgin Games, Sega Amusements, Namco, Atari, Taito, Interplay, Hasbro, Vivendi and Ubisoft.
For more info please go to: www.lightningfishgames.com
Published by Lago S.r.l Black Bean is a trademark of Lago S.r.l. Developed by Lightning Fish Games Ltd.
All rights reserved.
“NewU” is a trademark of Lago S.r.l.
Fitness First and the Fitness First logo are a trademark of Fitness First Limited.
Trademarks are property of their respective owners. Wii is a trademark of Nintendo.
Media Contacts:
Caroline Miller [Caroline@indigopearl.com]
Kirsty Endfield [Kirsty@indigopearl.com]
Indigo Pearl
020 8964 4545
Phil Robinson
Head of Public Relations, UK
Tradewest Games Ltd
probinson@tradewest.co.uk