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New Social Gaming Platform

Brand new platform coming courtesy of HeroEngine developers.

LONDON - February 17, 2011

Idea Fabrik Plc. (GB00B61CVK31, TI4.F) today announced that it will be showcasing a new platform that represents a major breakthrough in the development of social games at the Game Developers Conference later this month in San Francisco.

According to a recent report from Business Insights, the social gaming market encapsulates nearly 600 million users and was worth nearly $1.5 billion worldwide in 2010*. Similarly, market research firm Newzoo found that roughly 90% of gamers in the United States play casual games**. Since acquiring the HeroEngine platform for MMO game development last year, Idea Fabrik’s growing engineering team has been working in stealth mode to create a better way for developers to bring their games into this rapidly-expanding space.

GDC attendees interested in learning more, as well as taking a first look at the new technology in action, can visit Idea Fabrik at booth #932 in the South Hall of the Moscone Center from March 2-4.

For business appointments with Idea Fabrik at GDC, please send a meeting request to Melina Papadopoulos at Idea Fabrik, melina@ideafabrik.de. For press appointments, please contact Ryan Morgan at TriplePoint, ryan@triplepointpr.com.

About Idea Fabrik:

Idea Fabrik is a next-generation online games company. The company licenses its HeroEngine game development technology platform to dozens of studios worldwide for projects which include EA/Bioware’s upcoming MMO title, Star Wars: The Old Republic. Idea Fabrik also provides the HeroCloud managed service, offering independent developers low-cost access to the HeroEngine technology. For more information about Idea Fabrik, including details about the company’s online game development studios across the globe, visit the official website at http://www.ideafabrik.de/

Ryan Morgan, TriplePoint PR





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