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New PSVita trademarks confirm NGP rebrand?

Rumours strengthen as Sony takes out two name registrations

Sony Computer Entertainment has registered two new trademarks for the name 'Vita', which would seem to offer further suggestion that this will indeed be the final name of the handheld formerly known as PSP2 and NGP.

Trademark 010017887 for 'PSVita' and 010017861 for 'PlayStation Vita' were taken out on Friday via the EU's Trademarks and Designs Registration Office.

A logo for PSVita was also registered.

The trademarks do not directly specify the goods to which the names will be applied, but rumours that Vita (formerly a development codename) would become the production title of Sony's next handheld last week became persistent.

More details are expected in Sony's pre-E3 press conference, due at 1 AM tomorrow.

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Alec Meer


A 10-year veteran of scribbling about video games, Alec primarily writes for Rock, Paper, Shotgun, but given any opportunity he will escape his keyboard and mouse ghetto to write about any and all formats.