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NetEase announces development outfit Anchor Point Studios

Studio to be led by Smilegate and Remedy alumnus Paul Ehreth

Image credit: Pictured above from left to right: CEO and creative director Paul Ehreth, head of operations Pete Torrents, people and culture specialist Ana Lin
Marie Dealessandri avatar
News by Marie Dealessandri Deputy Editor
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NetEase has announced the launch of a new internal studio, called Anchor Point Studios.

The new developer will be headed by veteran Paul Ehreth, previously director at Smilegate Barcelona and lead designer at Remedy working on Alan Wake 2 and Control, among others.

Anchor Point Studios will be based in Barcelona (Spain) with an additional office in Seattle (US), and specialise in action-adventure titles for both console and PC. The studio, which will operate with a mix of in-office and remote working, aims to hire up to 100 people across Europe and North America.

Ehreth commented: "We’re so excited to officially drop our anchor in Barcelona, the hometown of my great-grandparents, and start building a strong team for our journey of exploration together with NetEase Games."

He added: "We're grateful to NetEase Games for giving us the creative freedom and resources to build this interconnected world that will expand beyond games and reach into other mediums as well."

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Marie Dealessandri avatar
Marie Dealessandri: Marie joined GamesIndustry.biz in 2019 to head its Academy section. A journalist since 2012, she started in games in 2016. She can be found (rarely) tweeting @mariedeal, usually on a loop about Baldur’s Gate and the Dead Cells soundtrack. GI resident Moomins expert.
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Business Development Netease Netease Games