Viacom-owned MTV Networks has announced a video game business to focus on owned brands and properties.
Headed by Dan Yang as senior vice president, 345 Games is the video game arm of Spike TV and Comedy Central, and is currently at work on a sequel to Deadliest Warrior: The Game and a new title based on animated show Ugly Americans.
The move is a reinvestment in games by Viacom, after it sold off the Harmonix business following Rock Band sales that never met targets despite significant marketing and musical partnerships.
345 Games plans to work with independent developers, and promises to fully-support product through MTV Networks' marketing, publicity and digital departments.
"Comedy Central and Spike TV squarely target the video game audience," offered Yang.
"With the launch of 345 Games, we are tapping into the passionate fan base of both Comedy Central and Spike and creating an enhanced interactive experience based on our hit shows and brands."