Monster Jam: Urban Assault

FOR IMMEDIATE RELEASE

MINNEAPOLIS, MN – March 24, 2009 – Activision and Feld Motor Sports, Inc. announced today the championship round of the Monster Jam: Urban Assault National Tournament, taking place at the Monster Jam® World Finals in Las Vegas’s Sam Boyd Stadium this Saturday, where one of nine finalists will be crowned as the new National Champion. Eight of the nine finalists qualified for an expenses-paid trip to Las Vegas to compete in the Monster Jam: Urban Assault National Tournament by winning their regional qualifiers at Monster Jam events during January and February. The finalists will challenge each other using the Monster Jam: Urban Assault game on Wii™.

The tournament consisted of 16 regional qualifying rounds that began back in January and took place at the top Monster Jam stadiums across the country. Players competed on Wii™ gaming platforms in front of thousands of screaming Monster Jam fans. The eight fastest winners have been awarded expense-paid trips to Las Vegas, where they will compete against each other for the national championship in the Monster Jam World Finals at Sam Boyd Stadium. The winner will become the second Monster Jam Video Game National Champion.

Michael Furlow, from Jacksonville, IL, is the lucky wild card winner who qualified for the 9th and final National Tournament spot by registering online at www.MonsterJamOnline.com.

The Monster Jam: Urban Assault 2009 National Tournament Championship participants are:

Winner Won In Hometown Time

1. Joe Schaefer Houston, TX Brenham, TX 1:42:00

2. Matt Regevig Phoenix, AZ Glendale, AZ 2:07:80

3. Eric Myers Oakland, CA Fairfield, CA 2:12:84

4. Alberto Trevino San Antonio, TX Portland, TX 2:20:79

5. Tony Lee St. Louis, MO Auxvasse, MO 2:21:12

6. Drew Winthrop Miami, FL West Palm Beach, FL 2:25:93

7. Justin Kerfoot Anaheim, CA Newport Beach, CA 2:30:00

8. Craig Knor Indianapolis, IN Munster, IN 2:32:66

9. Michael Furlow *Wildcard Winner* Jacksonville, IL

The nine qualifiers will compete in three separate semi-final rounds throughout the day on Saturday at the Built Ford Tough Party in the Pits at the Monster Jam World Finals. The three winners of the semi-final rounds, in addition to the fastest gamer of the six who did not win, will compete in the final round for the National Championship.

Last year, 14 year-old Jordan Rager of Loganville, GA, won the first ever Monster Jam Video Game National Tournament in Las Vegas by first qualifying at the Atlanta Georgia Dome regional qualifier. He was then awarded an expenses-paid trip to Las Vegas to compete against the other regional qualifiers at the Monster Jam World Finals. At the Las Vegas Monster Jam Finals, Jordan bested all finalists to become the inaugural Monster Jam Video Game National Champion.

In Monster Jam: Urban Assault, all-out destruction is taken to a whole new level by busting the traditional Monster Jam action out of the stadiums and onto city streets across the globe. Players can choose from over 27 different monster trucks, including classic Monster Jam icons like Grave Digger®, Maximum Destruction®, Monster Mutt®, El Toro Loco®, Blue Thunder® and Captain’s Curse®, as well as newer stars such as Stone Crusher™ and Backwards Bob™. The game focuses on crushing everything in your path while doing insane tricks in never before seen urban environments. Monster Jam: Urban Assault features 26 new urban tracks, 12 authentic Monster Jam stadiums, seven different game modes and 12 skill competitions, and players can challenge up to four of their friends via split-screen multiplayer.

For more information about the event and daily updates about the finals please visit www.monsterjamonline.com.

Monster Jam: Urban Assault is available now for Wii™, PlayStation®2 computer entertainment system, PSP® (PlayStation®Portable) system, and Nintendo DS™.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision Publishing maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company’s website, www.activision.com.

About Feld Motor Sports, Inc.

Feld Motor Sports, Inc. is the world leader in specialized arena and stadium-based motor sports entertainment. Feld Motor Sports, Inc. productions include Monster Jam®, Monster Energy® Supercross, AMA Arenacross Series, Freestyle Motocross, and IHRA® Nitro Jam®. Feld Motor Sports, Inc. is a division of Feld Entertainment, the world’s largest producer of live family entertainment. For more information on Feld Entertainment, visit www.feldentertainment.com.

About 4Kids Entertainment

Master licensing agent for Monster Jam, 4Kids Entertainment, Inc. (NYSE: KDE), is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products, with U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London and Hong Kong.

Additional information is available on the www.4kidsentertainment.com corporate Website and at the www.4kids.tv game station site.

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©2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Wii and Nintendo DS are trademarks of Nintendo. © 2006 Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

Contact:

Shaun Norton

Sandbox Strategies

212-213-2451

shaun@sandboxstrat.com