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Mojang names global partner for toys and electronics

Minecraft toys incoming from Jazwares

Mojang has signed a deal with American toy company Jazwares for a line of action figures, plush, and papercraft items based on the Minecraft game.

"We are excited by our new partnership with Jazwares," said Mojang CEO Carl Manneh.

"This partnership will help give our community a new way to interact with the game they love."

The global deal should see products in stores by the end of the year.

"Minecraft is one of the hottest brands on the planet right now," added Jazwares' Laura Zebersky.

"The world is playing the game and engaging in its remarkably compelling modes. The marketplace is primed for a line of toys, electronics and paper craft items that reflect the fun and creativity of the game."

UK children's publisher Egmont recently revealed it would be publishing a number of licensed Minecraft books, including a poster book and an annual.

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Rachel Weber

Senior Editor

Rachel Weber has been with GamesIndustry since 2011 and specialises in news-writing and investigative journalism. She has more than five years of consumer experience, having previously worked for Future Publishing in the UK.

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