Ümloud!

San Francisco, CA—December 3, 2009—Bands all over California are reuniting on December 9th to participate in the San Francisco gamers’ charity of the year - Ümloud!, an annual fundraising event that benefits Child’s Play, the organization that provides toys and games to Children’s hospitals around the country.

In honor of this great charity event, the infamous band members of ‘Baby Dog Time’ will reunite one last time for a gig on the main stage at Ümloud!, and in preparation the band and Wired.com’s video production team have put together a hilarious video you have to check out! Download it here: https://www.yousendit.com/download/MVNkeFVmcGszS3AzZUE9PQ

Karen (token bass girl), Joe (post-rehab drummer), Seg (voted "most likely to break up the band"), and Chris (singer, egomaniac) have been through many trials and tribulations over the years, but are setting their differences aside for one last performance to benefit a great cause. And this is a great opportunity for you to reunite your band for the same reason! Come out to Ümloud!, hosted at the DNA Lounge in San Francisco, next Wednesday, December 9, 2009! Ümloud! will feature Rock Band all night long, raffles, a silent auction, prizes and more! Sign up today at www.umloud.com. There are only 6 days left to buy a Standard Band pass and rock on the main stage for the reduced online price of $35 ($40 at the door!).

View or Download the ‘Baby Dog Time’ spoof video at the links below:

To Download: https://www.yousendit.com/download/MVNkeFVmcGszS3AzZUE9PQ

To View: http://umloud.org/archives/423

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About Child’s Play Charity:

Since 2003, over 100,000 gamers worldwide have banded together through Child’s Play, a community based charity grown and nurtured from the game culture and industry. Over 5 million dollars in donations of toys, games, books and cash for sick kids in children’s hospitals across North America and the world have been collected since our inception.

This year, Child’s Play Charity has continued expanding across the country and the globe. With almost 70 partner hospitals and more arriving every month, you can be sure to find one from the map above that needs your help! You can choose to purchase requested items from their online retailer wish lists, or make a cash donation that helps out Child’s Play hospitals everywhere. When gamers give back, it makes a difference!

About Ümloud!:

Ümloud! is an annual fundraiser held in San Francisco, California, with proceeds benefiting Child’s Play Charity.

Founded in 2003 by Penny Arcade, Child’s Play has provided over $3.5 million in donations of toys, games, books and cash for sick kids in children’s hospitals around the world.

Ümloud! Media Contact:

Danitra Alomia

Reverb Communications

danitra@reverbinc.com

209-586-1495 x115

Tracie Snitker

tracie@reverbinc.com

209-586-1495 x104