London - 13th May, 2005 - Tune in to MTV tonight for the official unveil of the next-generation Xbox® video game system and see a host of international A-list stars, including Scarlett Johansson, Xzibit, Ryan Phillipe and Kyo, as well as electrifying performances from Las Vegas rockers The Killers and Snow Patrol. Viewers will get an exclusive look at the Xbox vision for the next generation - one that ensures that the user experience is always connected, always personalised and always in high definition. Hosted by entertainment icon, seasoned gamer and Xbox fanatic Elijah Wood, the programme will also feature MTV News specials, 'green' carpet and backstage action. "MTV AT: the XBOX Los Angeles Party", will be broadcast in the UK on 13th May @ 20.00, 14th May @ 13.00, 15th May @17.30, and 16th May @ May.
MTV Networks, a unit of Viacom International Inc., is one of the world's leading creators of programming and content across all media platforms. MTV Networks, with 100 channels worldwide, owns and operates the following television programming services - MTV: MUSIC TELEVISION, MTV2, VH1, mtvU, NICKELODEON, NICK at NITE, COMEDY CENTRAL, TV LAND, SPIKE TV, CMT, NOGGIN, LOGO, MTVN INTERNATIONAL and THE DIGITAL SUITE FROM MTV NETWORKS, a package of 13 digital services, all of these networks are trademarks of MTV Networks. MTV Networks connects with its audiences through its robust consumer products businesses and its more than 80 interactive properties worldwide, including online, broadband, wireless and interactive television services and also has licensing agreements, joint ventures and syndication deals whereby all of its programming services can be seen worldwide.
MTV Networks launched its first international channel, MTV Europe, in 1987. Since that time, the company's international operation has expanded to every region of the globe, owing much of its success to a pioneering strategy of using local management teams to create and market programming that connects with local audiences. The company's holdings also include locally operated Web sites worldwide, as well as mobile entertainment, publishing, home entertainment, radio, recorded music, licensing and merchandising, and feature film divisions, MTV Films and Nick Movies.
Xbox (http://www.xbox.com) is the video game system from Microsoft that brings people together for the most exhilarating game and entertainment experiences. Xbox delivers an expansive collection of breakthrough games, powerful hardware and the unified Xbox Live online service. The tag line, "It's good to play together," captures the spirit of Xbox as the social hub of the new digital entertainment lifestyle. Xbox is now available in North America, Asia, Europe and Australia.
About Xbox Live
A new frontier in imagination and extraordinary interaction, Xbox Live offers rich online gameplay. The world's only unified global online console games service, Xbox Live is continuously innovating to provide members with unparalleled experiences. This unique service unites gamers in a dynamic community where they can experience the best online games, exclusive programming and continuous downloadable content. Xbox Live launched in the United States in November 2002 and is available in 24 countries. Gamers can visit http://www.xbox.com/live for more information.
Founded in 1975, Microsoft (Nasdaq "MSFT") is the worldwide leader in software, services and solutions that help people and businesses realize their full potential.
Microsoft, Xbox and Xbox Live are either registered trademarks or trademarks of Microsoft Corp. in the United States and/or other countries.
The names of actual companies and products mentioned herein may be the trademarks of their respective owners.
For more information, please contact:
UK PR Manager - Xbox & PC Games
Tel: +44 (0) 118 909 4599