MediaCity UK is offering rent-free studio space to startup and freelance game developers working in the North West of England.
In a new initiative called "The Propeller Room", relevant businesses will be offered a free, shared space in which to work for the next six months in The Landing, a digital enterprise hub located in Salford.
The Landing - which already counts more than 100 companies as registered tenants - has technical infrastructure, project management resources, breakout rooms and secure storage facilities. Residents will also get access to the On The 7th media lounge, a popular spot for meetings and networking among MediaCity residents and employees of the BBC's nearby offices.
"Having worked closely with the gaming community on a number of projects over the last two years, what has become increasingly clear is that we have a wealth of talent that struggles to find studio space which is both cost-effective and appropriate to the games sector," said Ann Darby, The Landing's partnerships director, in a statement.
"By bringing such companies into The Landing, and creating a space like The Propeller Room, it gives firms a fantastic platform from which to build upon and gives us a pipeline of the north west's best gaming start-ups. This will pay dividends to us and the wider local economy in the future and is a genuine win-win."
The Landing has already started to receive its first tenants. Anyone else wishing to take part can contact Ann Darby directly: firstname.lastname@example.org.