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Mastertronic/Wrapstar deal

Handling distribution of console and gadget skins in the UK and Ireland.

Mastertronic Group of companies, has today announced an exclusive agreement with Wrapstar Limited for sales and distribution of their products in UK & Ireland.

Wrapstar produce high quality vinyl skins for all games machines, iPods, iPhone and Blackberry devices. The company was launched in 2005 and has since created hundreds of original designs for a variety of hardware including DS, PSP, Wii along with various versions of the iPod and iPhone. Wrapstar’s easily-applied, pre-cut skins are made of a high-quality cast vinyl. They are UV protected and leave no goo residue when removed. The skins start at an SRP of £4.99. The range is shortly expanding to include PS3, Xbox 360 and many more devices.

Mastertronic will handle all Wrapstar’s UK & Ireland sales and distribution. The sales will be managed by the highly experienced London based team, headed up by Group Sales Director James Cato. Warehousing and distribution will be handled by the Group’s Cambridgeshire based distribution facility, The Producers.

Max Haddow, Managing Director of Wrapstar commented - “We chose to work with Mastertronic as we’ve been really impressed with their extensive network of services and experience in sales and distribution, which is delivered with a personal touch. Wrapstar is all about personalisation and customisation, and Mastertronic is the perfect partner to deliver this message to retail and beyond”.

James Cato, Group Sales Director at Mastertronic commented – “Wrapstar produce a really unique product which means that consumers of any age can customise their personal technology, at an impulse purchase price point and small enough for retailers to carry a wide range. Wrapstar have definitely found an individual gap in the market and we’re looking forward to expanding on that.”


For more information contact Kirsty Payne at Mastertronic –

For more information on Wrapstar Limited please go to or contact

About the Mastertronic Group Limited

Mastertronic is one of the best known electronic entertainment brands in Europe. It pioneered the European console market with its launch of the Sega Master System, invented the budget retail sector and built an international development and publishing operation under the Virgin Mastertronic label. The brand was subsequently re-launched as The Mastertronic Group Limited in 2003 by founder Frank Herman, together with Andy Payne and Garry Williams. The Group now leads the European value publishing sector through its retail brands MAD (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation, acquired by the Group in 2004) and PC Gamer Presents, a unique quality-assured brand in association with the leading games magazine publisher Future Publishing. The Group also offers, through its wholly owned subsidiary The Producers Limited (also acquired in 2004), a 'cradle to grave' total turnkey service for physical product, from marketing through packaging and warehousing, to retail and digital distribution. More recently in 2006, Blast Entertainment was launched as part of the group and has rapidly become a leading video game company exclusively aimed at the younger end of the kids market. Blast develops new content based on recognised family friendly licenses from films, TV, classic characters and toys and publishes on a variety of formats including PlayStation 2, Nintendo DS and more recently, Nintendo Wii. In 2007 Just Flight, and its sister company Just Trains, the leading worldwide simulation specialists, were acquired by the group. Just Flight was established in 1995, and within three years became the world’s largest publisher of flight simulation software outside of Microsoft, with a reputation for high quality products, published by genuine enthusiasts.

Legal: PSPTM is a registered trademark of Sony Computer Entertainment Inc.. Nintendo DSTM and Nintendo DS LiteTM are registered trademarks of Nintendo Inc.. iPod® is a registered trademarks of Apple Computer, Inc.. These products are not endorsed, authorised, licensed or otherwise affiliated with Sony Computer Entertainment Europe, Sony Computer Entertainment Inc., Microsoft Corporation, Apple Computer, Inc., or Nintendo Inc.. Wrapstar and the Wrapstar logo are trademarks or Wrapstar Ltd., which may be registered in some jurisdictions. All trademarks are the properties of their respective owners. Wrapstar Ltd is registered in England (company number 5276462). WWW.WRAPSTAR-SKINS.COM

Date: 26th March 2009

London, UK

For Immediate Release

For further details contact: Kirsty Payne:

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