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Mastertronic/cdv deal

Publishers to collaborate in establishing latter's new UK presence; The Producers to distribute.

LONDON, UK, 28th July 2008 – Mastertronic today announced that they will work with publisher cdv Software Entertainment Ltd and represent their products in UK and Irish retail outlets. In addition cdv’s primary distribution will be handled by The Producers, a wholly owned subsidiary of Mastertronic based in Cambridgeshire.

Mastertronic’s experienced sales team will work closely with the newly established cdv office in London to bring their array of games titles to market in what promises to be a very busy trading period across UK and Irish retail. The Producers, will handle all of cdv’s territory distribution in the UK and Ireland and act as their UK distribution centre. The Producers has been providing manufacturing and warehousing facilities along with worldwide distribution for the games industry for over twenty years. Servicing a variety of clients the company and has built a wealth of experience within the sector.

James Cato, Sales Director, Mastertronic commented: “cdv have impressed us with their plans and have some great properties on the near horizon. At Mastertronic we have continued to build upon our portfolio of products, ensuring that we can offer retail a full range of formats, genres and price points across both core and casual arenas. We will do all we can to help cdv and their development and publishing partners get established in the UK.”

David Walker, UK Managing Director, cdv commented: “We chose Mastertronic to help us with our sales because they have a great team with a no-nonsense approach to getting things done and that suited us perfectly. It made total sense to appoint The Producers as our UK primary distribution partner as they integrate seamlessly with the Mastertronic sales team and that can only be a good thing for us.”


For more information contact:

Kirsty Payne – Mastertronic Group Matthew Walker – cdv UK Marketing Manager

Email: Email:

Tel: 0845 234 4242 Tel: 07875 401815

About the Mastertronic Group Limited

Mastertronic is one of the best known electronic entertainment brands in Europe. It pioneered the European console market with its launch of the Sega Master System, invented the budget retail sector and built an international development and publishing operation under the Virgin Mastertronic label. The brand was subsequently re-launched as The Mastertronic Group Limited in 2003 by founder Frank Herman, together with Andy Payne and Garry Williams. The Group now leads the European value publishing sector through its retail brands M.A.D. (Mastertronic Added Dimension), Sold Out (the UK's largest-selling budget operation, acquired by the Group in 2004) and PC Gamer Presents, a unique quality-assured brand in association with the leading games magazine publisher Future Publishing. The Group also offers, through its wholly owned subsidiary The Producers Limited (also acquired in 2004), a 'cradle to grave' total turnkey service for physical product, from marketing through packaging and warehousing, to retail and digital distribution. More recently in 2006, Blast Entertainment was launched as part of the group and has rapidly become a leading video game company exclusively aimed at the younger end of the kids market. Blast develops new content based on recognised family friendly licenses from films, TV, classic characters and toys and publishes on a variety of formats including PlayStation 2, Nintendo DS and more recently, Nintendo Wii. In 2007 Just Flight, and its sister company Just Trains, the leading worldwide simulation specialists, were acquired by the group. Just Flight was established in 1995, and within three years became the world’s largest publisher of flight simulation software outside of Microsoft, with a reputation for high quality products, published by genuine enthusiasts.

About cdv Software Entertainment AG

cdv Software Entertainment AG is the only publicly traded, independent full service provider for the games sector in Germany. Together with its subsidiaries cdv Software Entertainment USA, cdv POS GmbH, Gamesmania, seven_m, and cdv Madrics Media S.A.S, cdv has outstanding contacts within all key markets and decades of expertise. As a leading sales and service partner for the entire games and software industry, cdv is excellently positioned on the global market thanks to branches focused on Germany, Switzerland and Austria (GSA), North America, France, the Benelux, Hungary, the Czech Republic and Slovakia as well as noted international partners. Alongside its strong product placement and international distribution logistics, cdv offers its customers a wide range of sales-promoting methods and an extensive, professional marketing and promotion service from a single source. The company, which was founded in 1989 and is headquartered in Munich, Germany, has been on a steady growth course since its 2007 consolidation and is aiming in the medium term for a strong market position as one of the globally leading full service providers in the games sector. More information is available at

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