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Mamba Games/Lace Group merger

New game publishing company to be known as Lace Mamba Global.

Mamba Games are excited to announce that they have formed a partnership with the UK's leading DVD distribution company Lace Group (DVD and game publishing, sales and distribution business) to create a multi global video games publishing company. The new company, trading as Lace Mamba Global (LMG), will combine all areas of expertise including acquisition, product development, in-house development, UK and global sales/distribution, marketing and PR. All global sales will be handled in-house along with games acquisitions and marketing. The adventure brand Odyssia will fall under the LMG umbrella and the group will continue to drive forward and bring high level and highly anticipated adventure games to the market.

Lace Mamba Group head office will be based in Brighton East Sussex with already established offices in London, LA and Paris.

The formation of the new company signals the ambition of the new group to accelerate the move into the next generation market with development already in progress on the Xbox360 console and discussions with various development houses in progress for Playstation 3.

Jason Codd Commercial Director of Europe explains more:

"The formation of Lace Mamba Global is a massive step for Mamba Games and we are delighted that this will give us the next step needed to move into next generation and become a real player. Lace Group are the largest DVD distributor in the UK and they have masses of experience and a terrific team, this merger can only be positive and we have been impressed by the visions they have for the video games market. Bringing together the 2 teams to create a large organization will allow us to fulfil our ambitions and we are already planning our PS3 and X360 development strategy for 2011. We will still be independent and look to work with studios of all sizes but of course with the financial investment, we now have substantial budgets to work with and we will be carefully selecting the products that we feel will work in our schedule".

The two companies bring a wealth of knowledge and experience to the


Mamba Games was set up by Robert Neilson in 2008 and since then the team and the catalogue has grown substantially. However as reliable and cost effective production, sales and distribution is key for any company and more so for an independent publisher in the current climate Mamba have now joined forces with Lace.

Lace Group, headed by Adam Lacey has a fully established production and sales team based in the UK that work closely alongside their sales partner Sony DADC so that Lace are able to ensure a smooth process from delivery of assets through to retail.

With every aspect now in house LMG are focused at establishing themselves as a serious competitor in the games market- globally.

Adam Lacey of Lace International explains why he thinks the formula will work, "we are independent, focused and very experienced in the market place. Mamba brings a huge amount of ambition and expertise to the table with an established network of global customers and sales and distribution agreements in place. We intend to really shake up the games market and become a very creative and dynamic force in the games business over the coming months and years".

The first progression for the group will be the launch of the LMG and Odyssia download site allowing consumers to download the catalogue of LMG and other publishers products as well as the exciting Q1 schedule including "Making History II: War of the World and the dtp Entertainment adventure catalogue including "Ghost Pirates of Vooju Island, Black Mirror 2 and the highly anticipated Jane Jensen game "Gray Matter”.

LMG have also started in-house development on 2 adventure products to be announced shortly on Nintendo DS and Nintendo Wii and also an announcement on the first Xbox360 product is due in the next few weeks.

LMG are interested in talking to developers with regards to next generation development and ask interested parties to contact Jason Codd (

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About Mamba:

Mamba Games is a video games publisher based in the United Kingdom, London. Headed up by industry veterans spanning 40 years Mamba Games is looking to make a name for itself with releasing quality, value for money projects on all platforms. In July 2009 Mamba Games announced a new adventure dedicated brand named "Odyssia" which successfully launched the first titles "Outcry" and "The Void" in October 2009 within Europe and Australasia. The business plan is to release up to 16 adventure products on PC, Nintendo DS, X360 and Nintendo Wii by the end of 2010 and also working with other software publishers for distribution and publishing within Europe.

In November 2009 Mamba Games signed a distribution agreement with the German Publisher dtp Entertainment to distribute cult products like "Black Mirror 2, Gray Matter and Ghost Pirates of Vooju Island within English speaking territory and in Q1 2010 will announce their first Xbox360 product.

Mamba Games currently distributes in over 30 territories worldwide with over 40 the target by 2010. These range from the USA to Australia and Japan, working with professional sales and marketing companies giving the products exposure to the retail market.

By Quarter 1 2010 Odyssia will also have a designated download portal available for end users to download full products direct to their desktop, something which is becoming more and more the "norm" within the video games industry. Odyssia will feature Mamba Games products and also a selection of the very best products from 3rd party publishers.

More about LDMS:

LDMS are a sales and distribution company serving the home entertainment industry in the UK and Eire. They are market leaders in their field and offer high quality, flexible services for the DVD and Games markets. LDMS represent clients from around the world with a reputation for building broad/diverse distribution, higher margins and maximising profitability for their clients.

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