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Machinima content comes to Gaikai

Video content provider looks to expand its reach

Gaikai today announced a partnership with Machinima to host Machinima's gamer oriented content on their open platform. Machinima's online global video entertainment network has over 168 million viewers every month who consumed over 1.61 billion videos in April 2012.

"We're greatly expanding the value of what Gaikai offers gamers and our platform partners by collaborating with Machinima to provide award-winning video content that dramatically enriches the end-user experience," said Robert Stevenson, EVP at Gaikai. "Machinima has quickly grown into the world's most popular video entertainment network for gamers by creating exceptional programming, which can be integrated seamlessly using the Gaikai cloud service."

"Our content keeps our fans highly engaged and active with their favorite games, and has increasingly expanded to original series," said Sanjay Sharma, EVP Strategy and Business Development at Machinima. "Gaikai's open cloud platform and ever growing list of impressive platform partners will allow us to increase our brand's reach across multiple platforms."

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David Radd

Writer - GamesIndustry International/[a]list

David Radd has worked as a gaming journalist since 2004 at sites such as GamerFeed, Gigex and GameDaily Biz. He was previously senior editor at IndustryGamers.