King's Candy Crush Saga hits $20bn in lifetime revenue
The mobile game franchise has also had more than 5 billion downloads to date
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On the 20-year anniversary of King, the firm has announced that Candy Crash Saga has earned $20 billion in consumer spending.
The match-3 puzzle game initially launched in 2012 and has regularly seen new content updates.
King's title has been downloaded over 5 billion times as well.
Candy Crush Saga general manager Todd Green said, "Over the past ten years, Candy Crush Saga has become a cultural phenomenon that brings joy every day to millions and has been downloaded more than three billion times and counting since it launched, becoming the most downloaded casual match-3 mobile game of all time."
Check out GamesIndustry.biz's 2022 interview with Green and Tjodolf Sommestad about ten years of Candy Crush.