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King's Candy Crush Saga hits $20bn in lifetime revenue

The mobile game franchise has also had more than 5 billion downloads to date

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On the 20-year anniversary of King, the firm has announced that Candy Crash Saga has earned $20 billion in consumer spending.

The match-3 puzzle game initially launched in 2012 and has regularly seen new content updates.

King's title has been downloaded over 5 billion times as well.

Candy Crush Saga general manager Todd Green said, "Over the past ten years, Candy Crush Saga has become a cultural phenomenon that brings joy every day to millions and has been downloaded more than three billion times and counting since it launched, becoming the most downloaded casual match-3 mobile game of all time."

Check out's 2022 interview with Green and Tjodolf Sommestad about ten years of Candy Crush.

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Jeffrey Rousseau avatar
Jeffrey Rousseau: Jeffrey joined in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.
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