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Kindle Fire suffers declining sales and consumer interest

Survey results indicate significant drop in enthusiasm for Amazon tablet

After a strong start Amazon's Kindle Fire tablet appears to be losing both sales and consumer interest.

According to a report on AllThingsD, global shipments of the device fell from 4.8 million units in the fourth quarter to 750,000 units last quarter. In December 2011, Amazon was selling around 1 million Kindle Fire units a week.

This decline is reflected in the results from a new survey by ChangeWeave research. From a sample of 2,893 American consumers, only 8 per cent indicated any interest in purchasing the Kindle Fire in the next 90 days. In a similar survey last November, 22 per cent of participants expressed interest in the device.

This trend is concurrent with a drop in customer satisfaction with the device: across the two surveys the number of consumers reporting high levels of satisfaction fell from 56 per cent to 41 per cent.

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Matthew Handrahan avatar

Matthew Handrahan


Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.