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Kalypso Media/Advantage Distribution deal

UK agreement shaken upon.

Bracknell, UK (January 2009) - Kalypso Media UK and Advantage Distribution have today announced a new UK Distribution Partnership

Andrew Johnson, Commercial Director of Kalypso Media UK commented; It’s great to be working with Max and his team at Advantage, there service into the independents is invaluable and a very big part of our growth strategy. Advantage will also be offering the Kalypso titles into Play and Amazon on our behalf, we will be dealing directly with the other major retailers. We have a very strong line up for 2009/10 and with Advantage as our partner we will be able to maximise the opportunities that are available to us.

Max Butler, General Manager at Advantage Distribution added; "Kalypso is an ambitious new publisher with a very strong vision and catalogue of great games. We are delighted to have been chosen to help make this vision a reality and to further establish Kalypso with the hardcore PC gamer. We are particularly pleased that Kalypso has recognised the experience we have with the independent sector. Historically this is a key retail channel when it comes to breaking new publishers and formats and independents have a particular understanding of the PC gamers needs."

About Kalypso Media

Kalypso Media specialise in the publishing of interactive media – primarily computer games - Kalypso Media was founded in summer 2006 by industry veterans Simon Hellwig and Stefan Marcinek. A year later, the sister company Kalypso Media UK Ltd. was opened in England and is now led by Andrew Johnson and Charlie Barrett, two experienced members of the Kalypso Media Group management team.

For more information visit www.kalypsomedia.com

Contact: Andrew Johnson


01344 382166

About Advantage Distribution

Advantage opened in February 2003 and was created with a remit to fulfil the needs of publishers and retailers within the interactive entertainment industry in the UK - Europe’s largest gaming marketplace. Based in Solihull, West Midlands, Advantage Distribution offers direct and effective distribution for all computer and video gaming formats into UK retail channels. Advantage Distribution offers dedicated, experienced and proactive management and a sales team that delivers a fast, flexible and cost effective service to the interactive entertainment industry. From our National Distribution Centre situated at the Centre of the national Motorway network, Advantage can access UK national and independent retailers on a daily basis.


For further Information contact

Ruth Fraser/Keiron Fraser/Sally Robinson

Chaloner Associates Ltd

Tel +44 (0) 1954 270599/01954 270598

Mob +44 (0) 771 517 1788



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