Just Dance launches campaign to raise money for Alzheimer's Research UK
Ubisoft will donate £1 for every dance memory shared on social media
Alongside today's launch of Just Dance 2020, Ubisoft UK has announced a campaign to raise money for Alzheimer's Research UK, called Just Dance Memories.
The publisher has invited users to share their own dancing memories on social media using the hashtag #JustDanceMemories, beginning today. For every post with that hashtag, Ubisoft will donate £1 to Alzheimer's Research UK. It will also donate for every share of its campaign video.
Money raised will go toward dementia research at Alzheimer's Research UK, up to a total of £30,000.
Alzheimer's Research UK is a charity organization dedicated to researching the causes, diagnosis, prevention, treatment and cure of dementia. Its goal is to bring about the first life-changing dementia treatment by 2025.