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Hive7 becomes Playdom's latest acquisition

Social games company buys fifth team for continued expansion

Social games company Playdom has acquired its fifth acquisition in four months, picking up Facebook games developer Hive7 for an undisclosed sum.

Hive7 is best known for Knighthood, and produces games for Facebook, MySpace, Bebo and other social networks, including Youtopia, Kick-Off and Sindicate.

"Gaining access to Playdom’s industry knowledge and resources represents a unique opportunity for our studio to operate on an entirely new scale," offered Max Skibinsky, CEO of Hive7.

The company has already moved its development team into Playdom's Mountain View office and is working on a brand new title.

Playdom, which confirmed a further $33 million in investment last week, has swooped for Three Melons, Offbeat Creations, Green Patch, Trippert Labs and Acclaim in recent months.

"Our studio structure enables us to add stand-alone development start-ups like Hive7 to our portfolio without disrupting the cohesion and collegiality that made it such a special place to work," added John Pleasants, CEO of Playdom.

"By integrating with our innovative central services and business intelligence functions, Hive7 will be positioned to develop deeper and more compelling games."

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Matt Martin

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Matt Martin joined GamesIndustry in 2006 and was made editor of the site in 2008. With over ten years experience in journalism, he has written for multiple trade, consumer, contract and business-to-business publications in the games, retail and technology sectors.

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