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HEY PRESTO!

The Game Factory Announces Noddy and the Magic Book for PlayStation®2™

Brabrand, Denmark:The Game Factory today announced the launch of Noddy and The Magic Book for PlayStation®2TM in September 2006.

Sporting his trademark spotted neckerchief, blue hat and bell, Noddy makes his second appearance in Noddy and the Magic Book, as the PlayStation 2 version follows hot on the heels of the highly successful Nintendo GBA launch.

Noddy and the Magic Book is a charming platform adventure game. Two very naughty goblins - Sly and Gobbo - have stolen Big Ears' magic book and are using it to play tricks on people in Toyland. Noddy must travel around Toyland to try and catch the two troublemakers as quickly as possible to stop them from causing any more mischief!

Blending an original Noddy storyline with a wide variety of gameplay, Noddy and the Magic Book is designed to both challenge and entertain three to six year olds, helping to teach them life lessons, social skills, hand-to-eye coordination and problem solving, as well as making sure they have a good time!

Appealing to both boys and girls in equal measure, young gamers will be able to:

· Play and interact with Noddy and his friends in Toyland

· Enjoy a fully 3D environment, as well as a range of arcade-style mini games

· Complete missions in any order, unlocking new challenges along the way

· Try three different difficulty levels of gameplay

At E3, the global video game expo, held 10-12th May 2006, Noddy and the Magic Book (PS2) won the prestigious 'Game Daily' Nod award for best children's title, recognition of its quality and appeal to retailers and consumers alike.

The Noddy brand now has over 150+ licensees and 700+ products; 'Make Way for Noddy', the popular television series is broadcast in 115 territories globally.

· 60,000 children tune in to 'Noddy' every day, broadcast on Channel 5 daily at 7.45am

· Channel 5 has given a broadcast commitment to Noddy for minimum of 30 weeks a year until the end of 2012

· On-going investment in new TV content also sees the launch of 'Say it with Noddy' language shorts.

· Launched in January 2006,100 x 2 minute episodes, gives children awareness of other languages.

Noddy and the Magic Book for PS2 is published by The Game Factory and released September 2006.

About Noddy:

Noddy was created by Enid Blyton in 1949. He is featured in over 150 books and four previous TV series (in 1950s, 1970s and 1990s).

Noddy is a little wooden boy who lives in his own House-for-One in Toyland. Noddy got his name because his head is on a spring and when he gets excited his head just can't stop nodding! Noddy loves driving his friends around in Toyland and delivering parcels in his little red and yellow taxi. He also uses his aeroplane to get around Toyland. Noddy is kind and honest but he often gets into trouble either through his own misunderstanding or because someone had played a trick on him - like the naughty goblins Sly and Gobbo!

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