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Go Big, Get Published -- Motorola Announces the MOTODEV Game Developer Challenge

Invites Mobile Developers to Compete for Great Prizes, Including a Publishing Deal with I-play

SUNNYVALE, Calif. - 20 February 2007 - Motorola today announced the launch of the MOTODEV Game Developer Challenge, a competition that will reward two talented MOTODEV developers with the rare opportunity to have their winning applications published by mobile entertainment company and contest title sponsor, I-play.

The MOTODEV Game Developer Challenge is designed to recognize independent developers that are coding to create "the next big thing" in mobile gaming. Together with title sponsor I-play and marketing allies including Sun Microsystems and Microsoft, Motorola encourages MOTODEV developers around the globe to put their skills to the test by entering their unpublished games in one of two contest categories -- "Best Java® Software Game" submitted for play on the ultra-slim Motorola MOTOKRZR K1 handset or "Best Windows Mobile Game" for entertainment on the uber-functional Motorola MOTO Q family of devices.

"Aligned with the principles of our MOTODEV developer network, the MOTODEV Game Developer Challenge is all about enabling breakthrough innovation and creating the best consumer experiences," said Christy Wyatt, vice president, ecosystem and market development, Motorola, "We're pleased that with I-play and our partners, we can enable developers to really push the envelope in bringing exciting new entertainment offerings to the mobile user."

"I-play is delighted to be sponsoring the MOTODEV Game Developer Challenge," said David Gosen, CEO of I-play. "Gaming development is an industry that's fueled by creativity and this competition rewards that vision. It's not only a great opportunity for developers to show off their talents, but also catch the attention of the entire mobile gaming world."

Open to all registered MOTODEV developers, the MOTODEV Game Developer Challenge is accepting submissions beginning today and continuing until August 10, 2007. A panel of judges representing Motorola, I-play, and other contest marketing allies will evaluate entries based on uniqueness, fun factor, design, operation and innovation in visual arts and audio. Category winners will be announced in the fall of 2007.

Each category grand prize winner will see their winning mobile title published by I-play for mobile consumers to enjoy. The runners-up in each category will receive the opportunity to meet with the judging panel to discuss their submission and receive valuable feedback. In addition, all winners will receive a briefcase full of Motorola's hottest handsets and a package of I-play's best-selling games.

To learn more about submitting a mobile title for consideration and official competition rules, please visit: developer.motorola.com/gamechallenge.


MOTODEV is Motorola's global developer and ISV program. MOTODEV combines Motorola developer initiatives into one seamless web site resource, giving developers simple access to virtually all things Motorola (from mobile devices to digital set-tops). The program helps foster innovation in application development and delivery by connecting developers with the resources they need most -- tools, SDKs, and clearly defined go-to-market initiatives. And, with information and resources for a variety of products at their fingertips, developers can easily tap into new business opportunities and apply their talent across the full range of Motorola platforms.

To experience the MOTODEV developer network, visit: www.motorola.com/developer.

About Motorola

Motorola is known around the world for innovation and leadership in wireless and broadband communications. Inspired by our vision of seamless mobility, the people of Motorola are committed to helping you connect simply and seamlessly to the people, information, and entertainment that you want and need. We do this by designing and delivering "must have" products, "must do" experiences and powerful networks -- along with a full complement of support services. A Fortune 100 company with global presence and impact, Motorola had sales of US $42.9 billion in 2006. For more information about our company, our people and our innovations, please visit: http://www.motorola.com.

About I-play

I-play brings the best in mobile entertainment to an audience of over one billion people via a network of over 120 carriers worldwide, including Sprint (NYSE:S), Verizon Wireless (NYSE:VZ), Cingular, Vodafone (LSE: VOD.L) and Telefonica Moviles (NYSE: TEM), amongst others and online portals including http://www.iplay.com/. I-play has been creating mobile games since 1998 and continues to spearhead the creation of mobile entertainment for the next generation. As one of the world's longest established and respected creators of mobile entertainment, the I-play brand stands for quality and the best in mobile development. A move into mobile video content via a license agreement with Universal Mobile Entertainment sees I-play offering the best clips from Universal Studios' most popular blockbuster movies.

I-play's investors are Apax Partners and Argo Global Capital. I-play is headquartered in London, with North American Regional HQ in San Mateo, California and European Regional HQ in Dunfermline, Scotland; a publishing studio in Macclesfield as well as sales offices in Paris, Hamburg, Madrid, New York and Singapore.

For more information, please call +44 (0) 20 7031 8160 or visit us at:


Media Contact:

Jennifer Lyons

Motorola, Inc.

+1 847-523-4739


Anna Brog


+44 7787 561 352


MOTOROLA and the Stylized M Logo are registered in the US Patent & Trademark Office. I-play is a trademark and trading name of Digital Bridges Limited. Java and all other Java-based marks are trademarks or registered trademarks of Sun Microsystems, Inc. in the U.S. and other countries. Microsoft and Windows Mobile are registered trademarks of Microsoft Corporation. All other product or service names are the property of their respective owners. ® Motorola, Inc. 2007. All rights reserved.

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