The GAME Group has promoted brand director Martyn Gibbs to managing director of the UK and Ireland's GAME and Gamestation chains.
The specialist High Street retailer also announced the promotion of Tricia Brennan to commercial strategy director, responsible for growing operations across the entire GAME Group.
"I am delighted to announce the promotion of two members of our UK leadership team into key new strategic positions," said chief operating officer Terry Scicluna.
"As the innovation in our industry accelerates, and we prepare to launch yet more exciting new technology before Christmas, these new appointments will allow us to harness all of our strengths and direct them so that every one of our outlets offers customers the very best products, deals and experience."
Sales over the last Christmas period were down 18 per cent in the UK year-on-year, with overall group sales down over 12 per cent.