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MCV founder Christoph Holowaty to spearhead entry to German market

A German edition of is to launch in April, with MCV founder Christoph Holowaty acting as managing editor.

The site will offer market-leading daily news, analysis, interviews and features, with exclusive German market editorial alongside the current English-language content.

"Launching a product in Germany is something we've wanted to do for a long time, but for us the most important element was finding the right person to do it," said Phil Elliott, managing editor of

"In Christoph we believe we've found the ideal person to spearhead the local version of the site - he has a fantastic knowledge of the industry, a great contacts book and understands perfectly the values and vision that's helped give the reputation it enjoys today."

Holowaty has almost 20 years of market experience, founding trade paper MCV - The Market for Home Computing and Video Games in 1995 for Computec Media in Germany. He was also involved in the launch of MCV UK and MCV USA and in 1999 launched MCV Online.

"Phil and I share the same vision when we are talking about high quality, professional journalism", added Holowaty.

"With Germany we will build up a business platform which will be unmatched in the country. More than 23,000 decision-makers are already registered with - a clear sign that it's an essential resource for the international industry. I am very proud to build on this platform with a dedicated presence in Germany." will be published by Extent Media, the team behind Eurogamer Deutschland.

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