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Gameloft introduces Android subs model

UK trial gives subscribers one game a week for £0.99

Mobile game publisher Gameloft has announced a new subscription model for Android phones.

Gameloft Club will charge £0.99 per week in return for one game from Gameloft's back catalogue - a saving of 66 per cent on the publisher's normal prices.

The service is being tested in the UK, and is currently limited to Android HD+ devices. Gameloft is offering early subscribers one free game as an incentive.

In the past, Gameloft has been vocal about the difficulty of making money with Android, predicting in November 2009 that publishers would begin to cut investment in the platform.

However, Android has grown rapidly since then, with a recent NPD Group report suggesting that it now represents 52 per cent of the US mobile market.

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Matthew Handrahan

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Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.