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"GAME CONNECTION" SPLITS FROM LYON GAME TO FORM PRIVATE COMPANY

Leading business platform soon to be incorporated; Pierre Carde to leave Lyon Game to head new entity

FOR IMMEDIATE RELEASE: Lyon, July 12th 2006 - Lyon Game announces that Game Connection, the leading games industry market place operated by Lyon Game, will be incorporated as a new, private entity in order to manage its growth and to be able to operate as an independant entity. Started in 2000 by Lyon Game, Game Connection allows worldwide game developers to meet publishers, exchange concepts and ideas and start business relationships. The marketplace is taking place twice a year, in March in San Jose, California, during the Game Developers Conference and in November in Lyon, France. Hundreds of developers have been participating so far in the marketplace, hundreds more are expected in the next two editions. Following the incorporation of the new, independant entity, Pierre Carde, the leading figure of Lyon Game, will take the helm of the new operation. Mr. Carde will cease all activity at Lyon Game during summer in order to meet this new challenge. Lyon Game is convinced that a separate, independant entity, will be able to grow as the leading marketplace for the video games industry in the years to come and to have a structuring and more global role for the developers it hosts. Lyon Game will retain ownership of the Game Connection brand. Lyon Game is part of Lyon Infocité, a non-profit organization dedicated to the promotion of the business environnment of the Lyon-Rhone Alpes region in central France. It has over 100 members registered.

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