Sony's PlayStation Vita only managed fourth place in this week's Japanese hardware charts, despite launching just before Christmas.
Perhaps most worryingly of all for the hardware manufacturer with sales of 42,648 it was even outsold by the PSP, which took third place with 62,746.
The biggest seller was the Nintendo 3DS with 197,952, followed by the PlayStation 3 with 67,199, leaving Vita with just over 10 per cent of total hardware sales.
Mario Kart 7 for the 3DS topped the software sales chart, with 109,463. Nintendo currently dominates software sales in Japan with 13 of the games in the top 15 were for Nintendo platforms, no doubt connected to the popularity of the 3DS over the Christmas period.
All sales figures were supplied by Media Create.
The PlayStation Vita launched in Japan on December 17, selling 324,859 in its first week but then seeing a 78 per cent drop in sales to sell just 72,479 in its second.