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Facebook to crack down on game invitations

Complaints over Candy Crush Saga invites spurred CEO Mark Zuckerberg to action

Facebook has pledged to refine the way its users receive game notifications, prompted by an huge number of questions regarding unwelcome invites to play Candy Crush Saga.

The company had set up a public vote to determine which questions CEO Mark Zuckerberg would answer during his visit to the Indian Institute of Technology in Delhi, India. According to a report on Business Insider, the top-voted question was: "I seriously don't want any more invitations to Candy Crush Saga - how can I stop getting them?"

"There are some tools that are kind of outdated that allow people to send invitations to people who have never used a game, and have a gotten a lot of invitations in the past, but don't play games on Facebook," Zuckerberg said.

"And we hadn't prioritised shutting that down, but if this is the top thing that people care about, then we'll prioritise that and we'll do it."

Facebook has subsequently confirmed that it is exploring new processes that would ensure that such notifications are targeted only at relevant and engaged players.

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Matthew Handrahan

Editor-in-Chief

Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.