ESL/NoShape deal

Portuguese league management sorted out.

News by GamesIndustry International Contributor

Published on Feb. 2, 2010

Cologne, February 2, 2010 – Portuguese NoShape - Mobility Solutions, SA and Electronic Sports League (ESL), Europe's largest league for gamers, announced their cooperation. NoShape will take over management of the Portuguese leagues within the worldwide ESL portal and all live eSports events in Portugal.

NoShape - Mobility Solutions is a part of SetCom Group, a group focused on engineering, after-sales management and ICT solutions, and has specialized in development of mobile and community solutions. The cooperation with ESL marks NoShape's entry into the eSports market.

"NoShape's innovative approach and their experience with communities convinced us", says Sebastian Weishaar, Vice President International Business at Turtle Entertainment, Organizer of the Electronic Sports League. "Together we aim at delivering an even better service to Portuguese gamers."

ESL Portugal was opened in 2005 for Portuguese users and has shown significant growth ever since. To date, over 20,000 Portuguese gamers play and compete at ESL. "The Portuguese market has shown its potential in the past and we are excited that with NoShape - Mobility Solutions as a partner ESL Portugal will tap the full potential of it", Sebastian Weishaar adds.

Further information about Electronic Sports League Portugal is available at: www.esl.eu/pt/

Further information about NoShape - Mobility Solutions is available at www.noshape.com

Further information about Turtle Entertainment is available at: www.turtle-entertainment.com

Electronic Sports League

The Electronic Sports League (ESL) is the largest and most important league for gamers in Europe consisting of more than 2,3 million registered members and more than 580,000 registered teams. ESL is operated by the company Turtle Entertainment GmbH since 2000 and offers more than 3,500 professional leagues and amateur ladders from a variety of games. More than 220.000 matches per month are being played worldwide using the ESL technology. The ESL website www.esl.eu currently reaches above 10 million visits and about 10.000 new registrations every month.

Further information: www.esl.eu

NoShape - Mobility Solutions

NoShape - Mobility Solutions is a company belonging to SetCom's group universe, The innovative concept aimed at the development of solutions in mobility and community, in the context of human relations in society, both in terms of business, as information and entertainment.

Further information: www.noshape.com

Turtle Entertainment GmbH

Turtle Entertainment was founded in 2000. The company quickly grew to be the European leader in the sector of electronic sports (eSports). The Electronic Sports League (ESL), operated by Turtle Entertainment, is active in 37 different countries worldwide. The league portal www.esl.eu reaches above ten million visits a month generated by more than 2,3 million registered users. Turtle Entertainment has over 170 employees and is located in Cologne, Germany. Fifteen international license holders operate the ESL worldwide. Turtle Entertainment owns the majority of the Chinese eSports league PGL (Pro Gamer League) since 2007. Important business partners of Turtle Entertainment a re global corporations and brands such as Intel, adidas, Volkswagen, Dell, Nokia, ASUS, Blizzard Entertainment, BitDefender, Sennheiser, Windows 7, Sidewinder, Razer and Alienware. Turtle Entertainment markets its products worldwide using these specific brands: Electronic Sports League (ESL), ESL Pro Series, ESL Major Series, ESL European Nations Championship (ENC), ESL WC3L Series, ESL TV, Intel Extreme Masters, Consoles Sport League, eSport Schulmeisterschaft, eSports Award, ESL Female and ESL Sports.

Further information is available at www.turtle-entertainment.com

Online resources at a glance:

- This press release as PDF: www.turtle-entertainment.com/Dateien/PM_ESLPortugal_EN.pdf

- ESL Portugal: www.esl.eu/pt

- Turtle Entertainment (press section): www.turtle-entertainment.com/?press

- NoShape Mobility Solutions: www.noshape.com

- Electronic Sports League (ESL): www.esl.eu

- Company Trailer Turtle Entertainment GmbH (browser flash movie): http://files.turtle-entertainment.de/video/eslpromo.html

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Contact:

Turtle Entertainment GmbH

Press Office