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Epic Games adjusts Unreal Engine Marketplace share in favor of creators

Developer/store split changed to 88/12% from 70%/30%, applied retroactively

Epic Games has adjusted the revenue share split of its Unreal Engine Marketplace, offering a higher percentage of asset sales to their developers. Proceeds of sales will be split with 88% going to the developer and 12% to the store, as opposed to the former 70%/30% split.

The change in revenue share split will be effective retroactively, with developers receiving payouts for all sales since the store's 2014 launch in accordance with the new distribution.

"Thanks to both the Marketplace's growth and the success of Fortnite, Epic now conducts a huge volume of digital commerce," said Tim Sweeney, Epic CEO and founder. "The resulting economies of scale enable us to pass the savings along to the Unreal Engine Marketplace community, while also making a healthy profit for Epic."

The Unreal Engine Marketplace is a digital store for Unreal developers, where artists, sound designers, animators, and other creators can sell assets they have made in Unreal Engine to others who need them in their own projects. One example of such use is PlayerUnknown's Battlegrounds, which mixes store assets with in-house and outsourced work. Last month, the game was criticized as an "asset flip" for purchasing assets from Unreal Engine Marketplace, an activity PUBG communications lead Ryan Rigney referred to as "the only way you can spin up a game fast, and for a reasonable price, to quickly find the fun."

In addition to the news, Epic Games also revealed that as of this month, Unreal Engine 4 has seen over 6.3 million users, with an increase of over one million since March of this year.

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Rebekah Valentine

Senior Staff Writer

Rebekah arrived at GamesIndustry in 2018 after four years of freelance writing and editing across multiple gaming and tech sites. When she's not recreating video game foods in a real life kitchen, she's happily imagining herself as an Animal Crossing character.