Downloadable Call of Duty 2 content generates $1m for Activision

According to estimates by Activision CEO Bobby Kotick, sales of downloadable content for hit Xbox 360 title Call of Duty 2 have generated USD1 million for the company.

Speaking to investors and analysts last week, as reported by GameSpot, Kotick said "approximately USD 1 million" had been generated - which he described as "a critical first step in exploiting online revenue potential and extending the shelf life of our games".

Activision has released a pair of premium packs for the best-selling World War II shooter, priced at USD 5 and USD 10. The cheaper of the two sold 105,000 times while the more expensive managed 66,000, according to Kotick.

Xbox 360 has been widely used already as a platform for the distribution of premium downloadable content, but Activision is the first to claim seven-figure success.

Other content released through the service includes a raft of downloadables for The Elder Scrolls IV: Oblivion (all of which were released at an equivalent price on the PC), new map content for THQ's The Outfit and downloadable car-packs for Project Gotham Racing 3.