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Diablo Immortal generates $100m in lifetime revenue

Blizzard title becomes second-fastest mobile game to reach financial milestone, behind Pokémon GO

Diablo Immortal has surpassed $100 million in global player spending across the App Store and Google Play, two months after its release.

According to Sensor Tower, the title, which launched on June 1, hit the milestone in eight weeks, becoming one of the fastest mobile titles to do so.

Data from the firm revealed that Niantic’s Pokémon GO took around two weeks to hit the same figure, while Nintendo’s Fire Emblem Heroes took ten weeks.

Further down, Epic Games’ Fortnite took 12 weeks to pass $100m, and Final Fantasy XV: A New Empire hit the figure after 22 weeks.

Diablo Immortal’s largest territory for revenue to date is the United States, followed by South Korea and then Japan. Spending between stores is fairly balanced with 59% coming from the App Store and 41% generated through Google Play.

Earlier this week, the Blizzard title also passed 20 million installs globally. It also generated almost $50 million in its first month.

The game’s release in China was also delayed by almost two months; with launch partner NetEase citing a need for gameplay improvements and “multiple optimisation adjustments.”

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Danielle Partis

News Editor

Danielle is a multi award-winning journalist and editor that joined GamesIndustry.biz in 2021. She previously served as editor at PocketGamer.biz, and is also a co-founder of games outlet Overlode.

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