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Devolver Digital brings in licensing specialist to work on Fall Guys

Fée Heyer brings experience from Dunlop Sports, describes Mediatonic's game as “a phenomenon rarely seen before”

Image credit: Dan Ahern is a freelance writer in addition to being a QA analyst at Mediatonic, working on Fall Guys

Devolver Digital has brought in a licensing specialist specifically to work on the breakout hit, Fall Guys.

Former Dunlop Sports licensing manager Fée Heyer has joined Devolver to lead the licensing push for Mediatonic's surprise blockbuster.

Heyer's official job title will be head of licensing. She has extensive experience working with video games, lifestyle and sports brands, and described Fall Guys as "a phenomenon rarely seen before."


"I am over the moon that Fée has joined us to help lead the charge on Fall Guys," said Devolver co-founder Graeme Struthers in a statement, "not least because it means we now have somebody that actually knows what they're doing with regard to licensing."

Mediatonic's game has been one of the year's true success stories, with sales topping 1.5 million in the 24 hours after its launch on August 4.

Fall Guys reached seven million sales on Steam by the end of August, and it is also the most downloaded PlayStation Plus game to date.

That level of success presents a significant opportunity beyond unit sales, with games like Tinybuild's Hello Neighbor proving how lucrative the right licensing strategy can be.

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Matthew Handrahan avatar
Matthew Handrahan: Matthew Handrahan joined GamesIndustry in 2011, bringing long-form feature-writing experience to the team as well as a deep understanding of the video game development business. He previously spent more than five years at award-winning magazine gamesTM.
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