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Creatures Inc. sees leadership change as CEO and president step down

The Pokémon affiliate has replaced Tsunekazu Ishihara and long-time executive Hirokazu "Hip" Tanaka

Creatures Inc., one of the Pokémon franchise owners, has seen its CEO, Tsunekazu Ishihara, and president, Hirokazu "Hip" Tanaka step down from their positions.

Succeeding Ishihara will be Yuji Kitano as CEO/president. Meanwhile, Tomotaka Komura will step into the role of executive vice president. Their new positions within the company are listed on its website.

Ishihara will continue working as CEO and president of The Pokémon Company.

He founded Creatures Inc. in 1995, and in 1998 Ishihara established The Pokémon Company.

Tanaka, who is also a career sound designer and composer, left Nintendo to join Creatures Inc. in 1999 and became president of the firm in 2000. He originally joined the platform holder back in 1980.

He is also credited with having created music for the animated Pokémon series.

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Jeffrey Rousseau

Staff Writer

Jeffrey Rousseau joined in March 2021. Based in Florida, his work focused on the intersectionality of games and media. He enjoys reading, podcasts, staying informed, and learning how people are tackling issues.