Commodore Gaming opens North America HQ

Commodore Gaming has announced the opening of a new North American headquarters in Stamford, Connecticut.

The company also announced that it has hired Bill Sims as vice president of North American sales.

"Commodore Gaming will now be able to ensure North American customers get the same level quality and service that has been offered overseas," said CEO Bala Keilman. "By opening a US office we can better serve the country where the original Commodore was born and show our commitment to bringing the fastest and most beautiful computers available to the US."

Sims spent 17 years as the eastern regional sales manager for EA. At Commodore, Sims will implement a retail program for both online and big box retailers, and will also mine new channels to expand on sales and ensure branding in the US remains consistent with the company's overall goals.

"Bill Sims knows the industry like no one else and we are extremely proud to have him join our family. His unparalleled experience in the gaming industry will enable Commodore to win in a market where we are the clear price/performance leaders," Keilman said.

Founded in 2005, Commodore Gaming is a provider of products and services for the PC and videogame market, aiming to re-establish the brand. The original Commodore released the VIC-20, C64, and Amiga computers before filing for bankruptcy in 1994.